Lessons Learned: How to avoid the common mistakes in champion/challenger testing

Once your strategy has been designed and deployed, one of the mistakes we see organizations making is the failure to monitor champion/challenger performance long enough to ensure indisputable conclusions.

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Organizations are always striving to buildbetter decision-making models as a way to increase operational efficiency and beat the competition. However, failure to properly test new challenger strategies is a common mistake we see, along with switching out challenger strategies too quickly or failing to properly design the test and monitor results.
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