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The UltraFICO™ Score provides a new dimension of insight that unlocks the potential of millions of consumers with positive financial profiles that extend beyond their traditional credit report. Now consumers are empowered to contribute their checking, savings and money market account data—demand deposit account (DDA) data—to enhance their FICO® Score, providing an unprecedented and broader view for lenders to assess credit worthiness. Attract new customers and take a fresh approach to serving your base, reinventing your customer credit experience as smart, inclusive and innovative.