The world’s leading companies are realizing the importance of maximizing return on investments across their campaigns. They need the ability to effectively develop, optimize, and quickly execute large-scale multi-channel campaigns that not only balance business objectives and satisfy constraints, but also build highly valuable customer experiences in order to stay ahead of competitors.
Key capabilities required include:
- Power to solve large-scale marketing decisioning problems
- Integration with existing campaign management solutions
- Ability to provide users with access to directly perform critical business simulation for proactive planning
- Ability to create business user-focused interfaces
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