The world’s leading companies are realizing the importance of maximizing return on marketing investments across all of their campaigns. They need the ability to effectively develop, optimize, and quickly execute large-scale campaigns that not only balance business objectives and satisfy constraints, but also build highly valuable customer experiences in order to stay ahead of competitors.
Key capabilities required include:
- Power to solve large-scale marketing decisioning problems
- Integration with existing campaign management solutions
- Ability to provide users with access to directly perform critical business simulation for proactive planning
- Ability to create business user-focused interfaces
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