Grow Customer Relationships

A next best action approach to strengthening customer relationships

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Solution Sheet

Are your siloed systems hurting your customer relationships?

Imagine buying a doughnut and eating half of it, then walking back to the doughnut shop to buy another, only to eat half again. If you’re doing this every day, all year long with hundreds of doughnuts, it would seem quite silly—a waste of time, money, and doughnuts. But this is essentially what’s happening at banks as existing customer value goes unrealised every day.

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