Bradesco is undergoing a complete transformation using FICO Platform to personalize the customer experience - Spanish

Bradesco utilizes FICO Platform for credit decisions, pricing, and product customization to tailor offers and personalize credit products according to the life stage of its customers. Bradesco customers have a personalized journey for credit products within the bank's app. Additionally, it is possible to finalize a negotiation in the bank's app that was initiated at the branch.

 

Since its founding 81 years ago, Bradesco has aimed to be an inclusive bank and an ally for individuals and businesses to thrive. The bank has nearly 70 million customers and processes 40 million credit requests annually. Bradesco's customers reflect the diversity of Brazil, and the bank believes that, together with FICO, the journey can be even more successful.