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For today's manufacturers, "Industry 4.0" is more than just a buzzword. The bottom line is that manufacturers that don't actively leverage sensor information, customer data, and other critical decision information will find themselves looking up at competitors that act more decisively. This short animated video highlights how optimization can help manufacturers navigate a maze of machines, processes, and resources to figure out the best configurations and schedules across multiple business scenarios, to deliver greater efficiency and collaboration, decision transparency, and ultimately profit-boosting customer engagement.