4 How Personalization Drives Profitability via Customer Retention

Customer satisfaction and retention are keys to long-term profitability in almost every industry. However, inconsistent and impersonal customer interactions are among the most-cited reasons people decide to shop elsewhere. In financial services, for example, over five million customers switched banks last year, and six million more plan to do so in 2020. Ironically, many firms possess the information necessary to delight customers and keep them from defecting, but they are falling short in implementing what industry experts call “customer centricity.” Join our webinar to see how your organization can close that information gap and keep your customers for the long haul.