The rise of the digital consumer has led to an explosion of data collected across all touchpoints in the financial services industry. Real-time online interactions are the new normal. To engage customers, particularly Millennials, marketers need innovative solutions – especially since 75% of Millennials don’t receive many offers from their bank and 43% don’t think that their bank communicates with them through their preferred channels. Omni-channel strategies can help you successfully engage your customers with real-time interactions as well as outbound campaigns. In this webinar, learn more about how AWS and FICO can help you build better customer engagement. Join this webinar to learn: How to use existing customer data to predict future behavior. The benefits of using predictive analytics to create user profiles to leverage in real time. How you can model outbound and real-time customer interactions to create a single campaign.
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