Disaster Response in the Age of Digital Communication: A conversation between FICO and Lenders

Catastrophic natural disasters such as Harvey highlight an opportunity to understand our customers’ needs during a time of crisis. For portfolios with exposure to individuals in the impacted regions, being able to respond quickly regarding your customer’s credit needs, cash needs, and the challenges these calamities present can dramatically impact your profitability. Your ability to intervene to assist these customers in filling the gaps the disaster has created will dramatically impact an institutions’ brand and customer perception.