Fraud Risk Management (FRM) is no simple responsibility, and the threat to your customers and your business become ever more complex in the digital era. Sony’s PlayStation Network solves this problem with the understanding of how to transform analytics and data into meaningful decisions from commerce, identity, and social network integrity, creating a safe place for consumers to play and interact. One of the key systems which enables Sony’s FRM system is FICO’s Decision Management Platform (DMP). This system provides an integrated environment where Sony authors, executes, manages, and scales states-of-the-art, analytic decision solutions. The FICO DMP tool is built to leverage the power of predictive analytics, artificial intelligence, machine learning, mathematical optimization, and sophisticated business rules engines to deliver real-time, data driven insights and prescriptive direction to any enterprise application. In this session you will learn all about the FRM system that Sony PlayStation Network has developed, and how the FICO DMP tool is leveraged for intelligent decisioning.
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