Friction to Flow: Maximize Relationship Value through Analytic-Driven Interactions EMEA

Financial Services organizations need to continuously deliver winning customer interactions, while effectively managing risk if they want a longer, stronger customer relationship. FICO discusses how you can achieve this despite organizational silos by creating a scalable engagement platform that delivers contextual one-to-one customer interactions - across channels. Learn how to monitor goals, preferences, behavior and risk to determine every possible action that each customer is eligible for such as a payment reminder, marketing offer or credit line adjustment. Know, don't guess, what your customer needs and put the customer at the center of every action you take.