Overdrafts are a core component of fee revenue from deposit accounts as well as the primary area of credit risk management within deposits. Many financial institutions set deposit overdraft limits at the product or segment level, thereby applying the same treatment to broad segments of their customer base. This limited sophistication can have a sizeable impact on customer satisfaction, revenue and charge-offs. In this webinar, we discuss ways to use advanced analytics and optimization to determine overdraft limits for deposit accounts based on account conditions, customer-level data, bureau data and other alternative data sources.
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