The pandemic has created deep uncertainty around future economic activity, driving massive spikes of fear within financial markets and consumer sentiments. Amidst such pressing and urgent fears, banks are choosing more (and less) constructive approaches to managing value exchanges with their Deposits customers. FICO recently completed an analytic study considering the role of financial market volatility and other macroeconomic forces in Deposit markets. The driving force behind the study was the idea that the value exchange between banks and Deposits customers is not one of customers simply placing incremental savings within Deposits products in exchange for rate. The banks’ Deposits businesses play deeper, more nuanced roles that depend on the macroeconomic conditions surrounding why customers save. Considering the value exchange business problem through this lens can lead to more efficient and resilient pricing, product and servicing decisions amidst volatile, uncertain conditions. In this webinar, we’ll discuss: The role of interest paid, macroeconomic forces, and other factors within the overall Deposits market. The role that macroeconomic forces play in the business problems banks intend to solve with deposits pricing. Tactical business implications, including deposit portfolio “baseline” forecasting, price-elasticity modeling, and portfolio management. Delivering “value beyond rate.” How can you deliver value to your Deposits customers when rates are so low?
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