The marketing vendor landscape is expansive, ever evolving, and frankly full of hype. Because of this developing your technology stack to personalize experiences for customers in real time can be daunting. For customer-centric businesses marketing requirements often involve sophisticated decisioning using analytics and effective cross channel execution. Tools also need to be easy for marketers to use without dumbing down analytics. Learn how organizations we work with are managing their marketing and engagement campaigns and how you can improve your own, no matter the complexity.
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