To successfully complete a digital transformation—or to simply protect themselves from a digital disruption—businesses must ensure that customer-facing actions happen expeditiously. Of course, timely customer engagement alone will backfire if the decision-making infrastructure hasn’t first factored in all possible data, reconciled the inter-implications, and simulated the expected ROI. Many organizations may feel that they’ve attained both speed and optimization by networking their disparate vital decision assets, but their systems often still aren’t truly interoperable in real-time. Thus, despite substantial investments, enterprises find themselves falling behind in the digital race to attract and retain customers. Fortunately, it’s not too late to achieve lift-off.
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