Are You Paying Too Much for Clicks?
Insights—Analyzing advertiser data is the key to objective, dynamic value-based pricing
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Leading companies in many industries, including financial services, telecommunications and retail, are flocking to search engine marketing and other pay-per-click (PPC) advertising opportunities. But are they getting their money’s worth?
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Optimizing Trade-Offs for Strategic Portfolio Management
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Optimizing Your Marketing Activities to Maximize Your Margins and Profitability
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Embedding Optimization Algorithms
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Take These 6 Steps BEFORE New Card Pricing Rules Hit
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