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Big Data: Overhyped or Underexploited?

Insights—Six analytic practices that extract more value and amplify performance.

White Paper

The honeymoon of business and Big Data is over. Lately, Big Data has been the target of a bit of backlash, including from the New York Times, Harvard Business Review, Wired and the Financial Times. That’s probably because we’ve reached a moment of truth—a point where, early vision aside, companies must figure out conclusively how to use Big Data analytics in profitable ways.