Banks, financial services, and commerce all face a tricky balancing act when it comes to successfully meeting digital consumers’ expectations. It’s a benchmark that continues to shorten, driven in part by evolving behaviour amid the ongoing pandemic.
- Digital is an opportunity to build something fundamentally new.
- Success hinges on intuitive and flexible customer journeys.
- The most digitally savvy demographic may not simply be the youngest.
- Clearly define how to differentiate offerings and focus on the customer win.
- Customer expectations are rising by the day, so avoid needless friction and delays.
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