In recent years, digital transformation has grown from an IT good intention into a full-scale Board of Directors–level imperative for businesses in almost every industry across the globe. In some cases, that urgency is driven by the proactive realization that digital transformation is a means to achieve long-term competitive supremacy. In other cases, it is a reactive response to digital disruption created by competitors: either new market entrants or long-time opponents who, by virtue of undertaking digital transformations of their own, have reshaped themselves into formidable adversaries. This increased competitive pressure gave companies a heightened sense of urgency to weaponize their data up, down, and across their corporate enterprises.
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