FICO Opens Up the Complex World of Optimization to Business Analysts

Many organizations consider optimization only for their largest or most challenging business problems, often utilizing a small number of operations research professionals. But in our age of big data, market globalization, and increased competition, many organizations are successfully making the case that optimization can be applied to a wider variety of business and operational decisions, and be developed by a new group of users — the organization’s business analysts.

By following FICO’s proven methodology, organizations can increase the number of optimization projects they execute successfully, resulting in:

• Greater profitability through sharper, individualized customer decisions
• Sound, effective, repeatable optimization practices from business analysts
• Faster development and deployment of more effective decision strategies
• An ongoing proactive program of decision strategy improvements