Within the banking industry, marketing offers have to navigate a fine line between risk, timing and profitability. The massive proliferation of customer data, complexity of decision criteria, and shifting priorities all place a substantial burden on the decision rules system powering these offers, and any lag in performance can reduce, if not nullify, the benefit of using such a system. Download our white paper now to learn how one mid-sized financial services institution deployed a decision rules system based on FICO Blaze Advisor® DRMS technology, in under two months, to: Proactively identify prospects for financial services and assess eligibility for inclusion in marketing campaigns. For each eligible prospect, select the most relevant product offer and approach through optimal channel of direct marketing. Process large volumes of data efficiently (leveraging Hadoop), extend timely enticements, and improve deal-close and performance metrics.
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