Loyalty <em>Is</em> Rocket Science for a Major Canadian Grocer
Analytics drive unique set of digital offers every week to over 9 million customers

White Paper
How do you launch a loyalty program in a saturated market during one of the worst years for grocery sales in decades…and rocket to success? A top Canadian grocer’s loyalty program uses sophisticated analytics to identify—from 380 billion+ possible combinations—the handful of offers that will be most relevant to each customer that week. As a result, more than 40% of grocery sales now come from loyalty members, who make more trips and buy bigger baskets than nonmembers.
This white paper looks at how the retailer:
Knows when and what customers will buy
Predicts individual demand elasticity to point thresholds in offers
Optimizes offer sets for best customer-company outcomes
Learns what causes customers to buy
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