The Path to Individual Customer Marketing—Part 1 Customer Segmentation

Retailers in all sectors—grocery, fashion, electrical goods and specialist areas - recognise that “all customers are not equal”

Radial circle

White Paper

Individual consumers react in different ways to: •Offers •Special promotions •The product range itself They may also react differently in different channels. Consumers are also becoming more demanding. With the internet, they are both better informed and have immediate access to both your offer and to your competitors’ offers. This reality raises a challenge to retailers: How can you identify customers as individuals and address them at the right time and in the right way? How do you ensure that you approach them with the right offer, one that will encourage them to buy— profitably—and sustain their loyalty? How can you do so in a cost-effective manner?
Download your free White Paper
FICO may send me news & updates via email.
I agree to the Terms and Privacy Notice.

Take the next step

Connect with FICO for answers to all your product and solution questions. Interested in becoming a business partner? Contact us to learn more. We look forward to hearing from you.