Post-Crisis Analytics: Six Imperatives

Insights - Economic stress has produced more demand for analytic insights and is changing how we use them

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One response to the severity of the recent economic crisis is increasing demand for analytics. Forrester Research predicts that the market for predictive analytics and data mining will grow at a rapid pace to $1.8 billion by 2014. You can gauge the demand for analytics, in part, by the high- profile acquisitions of analytics companies by the world’s largest technology players, and by the rapid announcements of new analytic products and platforms.
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