As the economic recession comes to an end, businesses across the globe are shifting attention from cost cutting and survival to top-line growth and market share gains. Many also realize the need to become more agile to avoid being caught flat-footed by the next market shift. The use of analytics, especially predictive analytics, is gaining momentum because of the potential to dramatically improve results while simultaneously improving operational effectiveness. This is especially true when analytics are put to work in operational, transactional systems to improve the value of each transaction. Multiplied across thousands or millions of transactions, the value of analytic models that predict risk or identify opportunity quickly adds up.
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