Why Business Rules Are Critical for Retail Success?

Insights - Five strategies for building customer-centric marketing

Analyst / Partner Collateral
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White Paper

With customer centricity the rallying cry for today’s retailers, CIOs and CTOs are called on to create the systems that support instant, highly personalized and targeted decisions across multiple channels. Key to successful customer-centric decision making is sharing consistent insights and business rules across all business functions that touch the customer.
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