Why a Decision-First Approach Is Critical for Competitive Advantage

Drowning in Data Doesn’t Lead to Answers

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White Paper

Companies are increasingly turning to data and analytics for competitive advantage. But more than 70% of enterprises report struggling to achieve consistently positive results despite spending more to build, maintain and analyze ever-larger data repositories.1 This may be because they are using the wrong approach. Rather than start with data, companies should apply a decision-first approach that begins with the business objective and decision model before considering data and analytic requirements. FICO® DMN Modeler and FICO® Decision Management Suite make creating, managing and executing clear decision models faster and easier than ever before.

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