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Over the last five years, Big Data and other major technology trends—chiefly cloud computing, social networking, mobile communications and new analytic technology applications—have created tremendous new opportunities for companies to advance their decision-making capabilities. The sum of these trends can support decisions that produce considerable results, such as increasing revenue by improving the relevance and timeliness of offers, or cutting losses through even sharper risk analysis. This is also a nonexclusive opportunity: With today’s readily accessible and unprecedented volume, velocity and variety of data, and with new levels of Internet-enabled connectivity, it is possible for businesses of any size or type—and with any budget— to significantly develop an advanced decision-making platform
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