Large-Scale Marketing Campaign Optimization

Using FICO® Xpress Optimization Suite to Support Multichannel Campaign Management

White Paper

In the era of Big Data, many of the world’s leading marketers are realizing the need to significantly ramp up their marketing campaign optimization approaches to a new level, one that will support “Big Marketing”—the ability to effectively develop, optimize and execute large-scale campaigns to maximize value, while meeting multiple business goals and constraints. However, the key challenge in meeting this objective is to cost-effectively, and expeditiously, incorporate the necessary Big Marketing optimization components and capabilities into current platforms, or into a new solution.