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Why a Decision-First Approach Is Critical for Competitive Advantage

Drowning in Data Doesn’t Lead to Answers

White Paper

Companies are increasingly turning to data and analytics for competitive advantage. But more than 70% of enterprises report struggling to achieve consistently positive results despite spending more to build, maintain and analyze ever-larger data repositories.1 This may be because they are using the wrong approach. Rather than start with data, companies should apply a decision-first approach that begins with the business objective and decision model before considering data and analytic requirements. FICO® DMN Modeler and FICO® Decision Management Suite make creating, managing and executing clear decision models faster and easier than ever before.