Market Research

An unconventional look at your customers and competitive environment.

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Your customers have never had as many choices as they do right now. Digital has leveled the playing field, empowering a myriad of new companies – from startups to big tech – to all compete for your customers’ wallet and mindshare.

How do consumers navigate all of these choices? What drives their behavior? Their loyalty? Their brand affinity? How do they assemble their own personal ‘stack’ of service providers? Who do they consider their primary provider? In a market defined by abundance, what are the most valuable services that any one company can provide to today’s customer? And what are your competitors doing about it?

FICO is committed to helping you answer these (and many other) questions through our recurring market research. Our findings and analysis are available for you to explore below.


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Featured Research

Americans’ Shadow Financial Lives

What, exactly, does this shadow financial activity consist of?

Out of the Shadows

Strategic priorities for a new, more diverse competitive financial services ecosystem

Americans' Shadow Financial Lives Mobile Apps

The Mobile Apps Banks Don't Know They Use

What do people really want from their banks?

The opportunity for banks is here.

Realizing a better financial future

Strategic priorities for disruptive product innovation in financial services

What People Really Want From Their Banks (and Why Banks Should Find a Way to Offer It)

Outside of what they have now, what would retail bank customers ideally want from their bank?

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