Chief Analytics Officers from Ford, Caesars and Lithium to Join FICO World Keynote Panel

SAN JOSE, Calif.—October 29, 2014—FICO (NYSE:FICO), the predictive analytics and decision management software company, today announced the speaker line-up for its Chief Analytics Officer keynote panel at FICO World 2014, November 11-14 in San Diego. The panel will include Alfredo Cateriano, Ph.D., vice president and chief analytics officer at Ford Motor Credit Company; Ruben Sigala, chief analytics officer at Caesars Entertainment; and Michael Wu, Ph.D., chief scientist at Lithium Technologies.

As analytics-driven decision making becomes the norm, companies are increasingly creating the role of chief analytics officer to provide leadership and accountability. Andrew Jennings, Ph.D., FICO’s chief analytics officer, will moderate the panel, exploring such questions as: How should chief analytics officers influence the way a business operates? Will businesses still be talking about Big Data in 18 months? And what are the advantages of a data-centric culture?

“To be effective, the chief analytics officer needs to integrate technical expertise with business acumen,” said Dr. Jennings. “As Big Data analytics increasingly underpins all operational decisions, the chief analytics officer will be charged with ensuring that data is used ethically and to its fullest potential, accelerating achievement of the business’s goals, and building a culture with an analytic mind-set.”

The panel will take place on Friday, November 14 at 9 am PT. Dr. Wu will also be presenting a session on Thursday, November 13 at 3 pm PT titled “Understanding Sentiment Analysis.” Registration is open at www.fico.com/ficoworld.

About FICO World
At FICO World 2014, an estimated 1,000 professionals with responsibility for customer decisions in marketing, risk management, fraud and collections will join other CIOs, data scientists and system architects to explore new ideas for acquiring, serving and retaining customers profitably. The conference will feature presentations on analytic innovation, credit scoring, customer growth and retention, customer originations, debt management, fraud and security, mortgage lending, regulatory compliance, and small business lending.

About FICO
FICO (NYSE: FICO) is a leading analytics software company, helping businesses in 90+ countries make better decisions that drive higher levels of growth, profitability and customer satisfaction. The company’s groundbreaking use of Big Data and mathematical algorithms to predict consumer behavior has transformed entire industries. FICO provides analytics software and tools used across multiple industries to manage risk, fight fraud, build more profitable customer relationships, optimize operations and meet strict government regulations. Many of our products reach industry-wide adoption. These include the FICO^® Score, the standard measure of consumer credit risk in the United States. FICO solutions leverage open-source standards and cloud computing to maximize flexibility, speed deployment and reduce costs. The company also helps millions of people manage their personal credit health.

FICO: Make every decision count™. Learn more at www.fico.com.

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