Competitiveness and Profitability to Top Agenda at FICO World 2010: April 13-16 in Miami

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MINNEAPOLIS, November 4, 2009 – As businesses emerge from the greatest financial crisis in a generation, financial services institutions are rethinking how they will operate in the “reset” economy. To help banks and insurance companies return to profitability in this environment, FICO (NYSE: FICO), a leading provider of analytics and decision management technology, today announced that it has opened registration for FICO World 2010, the 33rd annual edition of the leading international conference on Decision Management.

Addressing the theme, “Power Up Profit in the Reset Economy,” will be keynote speaker and Harvard Business School professor Michael Porter, who is generally recognized as the father of the modern strategy field and the world’s most influential thinker on management and competitiveness. Professor Porter’s ideas are the foundation for courses on strategy and competitiveness, and his work is taught at virtually every business school in the world.

At FICO World 2010, Professor Porter will address the competitive landscape as the business world emerges from the challenges of the last 18 months, and how to think strategically to address it. “Sweeping regulatory changes and industry consolidation are just two of the factors that are causing forward-thinking businesses to redefine their corner of the competitive landscape,” commented Professor Porter. “Yet surprisingly few businesses actually have, clear strategies in place to manage through the coming period successfully.”

Besides insight from Professor Porter, participants at FICO World (formerly known as InterACT) will hear from thought leaders in banking and insurance, and exchange ideas with peers during four days of case studies, best practices presentations and networking. Unlike conferences that just focus on research results or product pitches, FICO World offers real insights into how companies are using the latest innovations in predictive analytics to manage risk, fight fraud and power up profits in the reset economy.

“The most successful businesses aren’t just focusing on survival; they’re executing game plans to emerge from the financial crisis on top,” said Laurent Pacalin, chief marketing officer at FICO. “FICO World will give participants actionable ideas for accomplishing this — not just from FICO experts and industry analysts but from key players in banking and insurance who are changing the way they do business.”

FICO World will take place at the InterContinental Miami from April 13-16, 2010. Prospective attendees can find complete information and register online at

About FICO
FICO (NYSE:FICO) transforms business by making every decision count. FICO’s Decision Management solutions combine trusted advice, world-class analytics and innovative applications to give organizations the power to automate, improve and connect decisions across their business. Clients in 80 countries work with FICO to increase customer loyalty and profitability, cut fraud losses, manage credit risk, meet regulatory and competitive demands, and rapidly build market share. FICO also helps millions of individuals manage their credit health through the website.

Statement Concerning Forward-Looking Information
Except for historical information contained herein, the statements contained in this news release that relate to FICO or its business are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the success of the Company's Decision Management strategy and reengineering plan, the maintenance of its existing relationships and ability to create new relationships with customers and key alliance partners, its ability to continue to develop new and enhanced products and services, its ability to recruit and retain key technical and managerial personnel, competition, regulatory changes applicable to the use of consumer credit and other data, the failure to realize the anticipated benefits of any acquisitions, continuing material adverse developments in global economic conditions, and other risks described from time to time in FICO’s SEC reports, including its Annual Report on Form 10-K for the year ended September 30, 2008, and its quarterly report on Form 10-Q for the period ended June 30, 2009. If any of these risks or uncertainties materializes, FICO’s results could differ materially from its expectations. FICO disclaims any intent or obligation to update these forward-looking statements.

FICO is a trademark of FICO in the United States and in other countries. Other product and company names herein may be trademarks or registered trademarks of their respective owners.

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