Fair Isaac Enterprise Decision Management Solution Speeds Account Originations at Turkey's Akbank
In response to growing application volumes, Akbank recently launched "CepKredi" (English translation: "Speedy - Cell Credit"), a new service which allows consumers to apply via their cell phone for mortgages, general purpose credit and auto loans. The service is powered by Fair Isaac's decision engine for account origination, which applies advanced analytics and segmentation decision rules to help Akbank automate and streamline origination decisions and improve customer service.
The integration of Fair Isaac's EDM solution into Akbank's account origination processes enables the lender to preapprove consumer loans within 20 minutes or less of the applicant's call. The applicant is notified of Akbank's pre-approval offer via an interactive voice response (IVR) call or SMS text message, which includes interest rate and installment plan information. Akbank now receives 40 percent of personal loan applications via CepKredi. Eighty-five percent of these applications receive an immediate accept/decline decision without requiring additional data.
"The implementation of Fair Isaac's origination decisioning solution has helped us meet our business growth and customer satisfaction goals and establish us as the most progressive financial services provider in Turkey," said Zafer Kurtul, Akbank's CEO. "CepKredi advances the Turkish consumer credit market by offering consumers a flexible, speedy and convenient service. Just a few months after rolling out CepKredi, this delivery channel is already accounting for 15 percent of Akbank's total daily credit assessments, positioning us as the leader in this market segment."
Akbank's portfolio managers can easily design and test complex decision strategies without programming support and upload them to Akbank's origination and underwriting system. When a new loan application is processed, it is automatically routed through Akbank's chosen decision strategy to the appropriate action - such as accept, or request additional information. The solution scores applicants based on internal and external data sources, such as credit bureau data. Approved consumer loans are available at any Akbank branch. Applicants with little or no credit histories are invited to visit a branch for a more detailed application process.
"Businesses worldwide have embraced a customer-centric approach to managing their loan portfolios, knowing that the return on investment can be fast and remarkable," said Susan Sperl, vice president of Global Origination Solutions. "Akbank's investment in advanced decision management technology has helped solidify its reputation as a banking leader offering superior customer service within the booming and highly competitive Turkish payment card market."
Akbank is currently using several other Fair Isaac EDM applications, including a suite of Fair Isaac customer models and Customer Management TRIAD™, which enables the bank to further automate key credit decisions and better manage risk at the customer level by allowing the lender to design, continually test and refine its strategies. Akbank also recently selected Fair Isaac's Falcon™ ID solution to protect its business and customers from identity fraud. These solutions enable Akbank to optimize lending practices and extend product usage by treating customers consistently across all product and critical decision areas.
The Turkish lender increased its market share from six percent to 18 percent over the past four years, while controlling risk and maintaining its focus on providing the highest levels of customer service.
"Credit grantors in Turkey and throughout Europe who are seeking to expand their consumer credit lending business to broader segments of the population require leading-edge systems that enable them to safely and efficiently underwrite new accounts and optimize their customer decisions," said Robert Duque-Ribeiro, vice president of International Sales at Fair Isaac. "Fair Isaac has been rapidly expanding its presence in the country, and we look forward to helping leading financial institutions in the region use our industry-standard EDM solutions to take control of complex decision processes and leverage them for a competitive advantage."
About Akbank
Founded in 1948, Akbank ranks as Turkey's largest private sector bank with regard to profitability and market value as of year-end 2004. In addition to core banking activities, Akbank also offers a wide range of retail, commercial, corporate, private banking and international trade finance services. Non-banking financial, capital market and investment services are provided by the Bank's subsidiaries including Ak Leasing, Ak Securities, Ak Investment Fund, Ak Asset Management and Ak Pension Fund.
Akbank carries out its activities through its Head Office in Istanbul and 13 Regional Directorates in Turkey. With a strong and extensive distribution network that includes 633 branches, Akbank also provides services through Retail and Corporate Internet Branches, call center, 1,440 ATMs, 125 BTMs, 190,000 POS terminals and the latest technology channels such as kiosks, cell phones and pocket PC platforms.
About Fair Isaac
Fair Isaac (NYSE:FIC) makes decisions smarter. The company's solutions and technologies for Enterprise Decision Management give businesses the power to automate more processes, and apply more intelligence to every customer interaction. Through increasing the precision, consistency and agility of their decisions, Fair Isaac clients worldwide increase sales, build customer value, cut fraud losses, manage credit risk, reduce operational costs, meet changing compliance demands and enter new markets more profitably. Founded in 1956, Fair Isaac powers hundreds of billions of decisions per year in financial services, insurance, telecommunications, retail, consumer branded goods, healthcare and the public sector. Fair Isaac also helps millions of individuals manage their credit health through the www.myfico.com website.
Statement Concerning Forward-Looking Information
Except for historical information contained herein, the statements contained in this press release that relate to Fair Isaac, including statements regarding its decision engine for account origination, TRIAD and Falcon Fraud Manager product offerings, and the benefits to be derived from these offerings, are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including any unforeseen technical difficulties related to the implementation, use and functionality of the offerings, the risks that customers will not perceive material benefits from the offerings, failure of the products to deliver the expected results, the possibility of errors or defects in the offerings, regulatory changes applicable to the use of consumer credit and other data, and other risks described from time to time in Fair Isaac's SEC reports, including its Annual Report on Form 10-K for the year ended September 30, 2005, and its quarterly report on Form 10-Q for the period ended March 31, 2006. Forward-looking statements should be considered with caution. If any of these risks or uncertainties materializes or any of these assumptions proves incorrect, Fair Isaac's results could differ materially from Fair Isaac's expectations in these statements. Fair Isaac disclaims any intent or obligation to update these forward-looking statements.
Media contacts
Take the next step
Connect with FICO for answers to all your product and solution questions. We look forward to hearing from you.