Zabin's presentation will survey the emerging trends and next-generation technologies reshaping the world of interactive marketing. He will explore how advances in customer data analytics enable companies to become less product-centric and more customer-centric. And he will explain how a new era of best-next-action marketing decisions will allow companies to more effectively attract, retain, and leverage profitable customers.
The NEDMA Conference & Expo provides attendees with insights and first-hand knowledge to help keep up with the frenetic pace of change in marketing. The conference is being held on June 13-14, 2007 at Bentley College in Waltham, MA.
In addition to this conference, Zabin is scheduled to speak at several other business forums over the next few months. These include the eMarketing West Conference, Marketing and Branding Excellence 2007, hosted by the American Strategic Management Institute, and both the San Francisco and New York City chapters of the American Marketing Association.
About Fair Isaac
Fair Isaac (NYSE:FIC) makes decisions smarter. The company's solutions and technologies for Enterprise Decision Management give businesses the power to automate more processes, and apply more intelligence to every customer interaction. Through increasing the precision, consistency and agility of their decisions, Fair Isaac clients worldwide increase sales, build customer value, cut fraud losses, manage credit risk, reduce operational costs, meet changing compliance demands and enter new markets more profitably. Founded in 1956, Fair Isaac powers hundreds of billions of decisions per year in financial services, insurance, telecommunications, retail, consumer branded goods, healthcare and the public sector. Fair Isaac also helps millions of individuals manage their credit health through the www.myfico.com website.
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