FICO Acquires Entiera to Accelerate Growth with SaaS-Delivered Marketing Solutions

Release Documentation
Radial circle

MINNEAPOLIS—May 8, 2012—FICO (NYSE:FICO), the leading provider of analytics and decision management technology, today announced it has acquired Entiera Inc., an innovative provider of customer dialogue management solutions based in Denver. Combining FICO’s industry-leading predictive analytics with Entiera’s SaaS-delivered, multi-channel campaign management platform will give marketers an unmatched solution for customer-centric 1:1 marketing. The transaction has closed, and terms are not being disclosed.

Entiera’s core product is Entiera Insight, an integrated SaaS platform that combines both structured and unstructured customer data and enables marketers to design and execute large-scale marketing campaigns across multiple channels, including social media. Entiera Insight is highly scalable, scaling to tens of millions of customers, hundreds of millions of transactions and thousands of offers, across multiple countries. Marketers using Entiera’s self-service platform have realized improved campaign efficiencies and significantly increased marketing ROI by delivering relevant and targeted messages, in real-time, across multiple customer channels. Client benefits have included up to three times greater response and conversation rates, and upwards of five times improvement in campaign cycle time.

“When we look at the future of marketing, we see a need for marketers to more easily execute campaigns across channels and conduct dialogues with customers, driven by deeper insights into customer needs,” said Will Lansing, FICO CEO. “Combining our analytics with SaaS-delivered, multi-channel campaign management will give marketers a single platform to quickly design and execute next-generation marketing campaigns. No other product on the market does this today.”

“With some of the biggest names in retail, CPG and other industries as its clients, FICO is clearly committed to leadership in marketing analytics technologies,” said Ted Ansusinha, CEO of Entiera. “Together, we are ushering in the era of real-time customer dialogue management powered by analysis of Big Data. And thanks to our SaaS delivery model, we will bring the power of FICO’s advanced marketing analytics, previously available only to the world’s largest marketers, to a much wider market segment.”

FICO marketing solutions include FICO® Precision Marketing Manager and FICO® Retail Action Manager, which enable marketers at several of the world’s largest retail, pharmaceutical and other firms to target millions of customers with relevant and effective offers, improving sales and loyalty.

For more information, visit

About FICO
FICO (NYSE:FICO) delivers superior predictive analytics solutions that drive smarter decisions. The company’s groundbreaking use of mathematics to predict consumer behavior has transformed entire industries and revolutionized the way risk is managed and products are marketed. FICO’s innovative solutions include the FICO® Score — the standard measure of consumer credit risk in the United States — along with industry-leading solutions for managing credit accounts, identifying and minimizing the impact of fraud, and customizing consumer offers with pinpoint accuracy. Most of the world’s top banks, as well as leading insurers, retailers, pharmaceutical companies and government agencies, rely on FICO solutions to accelerate growth, control risk, boost profits and meet regulatory and competitive demands. FICO also helps millions of individuals manage their personal credit health through

FICO: Make every decision count™.
For FICO news and media resources, visit

Statement Concerning Forward-Looking Information
Except for historical information contained herein, the statements contained in this news release that relate to FICO or its business are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the success of the Company’s Decision Management strategy and reengineering plan, the maintenance of its existing relationships and ability to create new relationships with customers and key alliance partners, its ability to continue to develop new and enhanced products and services, its ability to recruit and retain key technical and managerial personnel, competition, regulatory changes applicable to the use of consumer credit and other data, the failure to realize the anticipated benefits of any acquisitions, continuing material adverse developments in global economic conditions, and other risks described from time to time in FICO’s SEC reports, including its Annual Report on Form 10-K for the year ended September 30, 2011 and its last quarterly report on Form 10-Q for the period ended March 31, 2011. If any of these risks or uncertainties materializes, FICO’s results could differ materially from its expectations. FICO disclaims any intent or obligation to update these forward-looking statements.

FICO and “Make every decision count” are trademarks or registered trademarks of Fair Isaac Corporation in the United States and in other countries.

Media contacts


Katie O’Connell
+1 510-621-9832

Europe, Middle East & Africa

Darcy Sullivan
+44 (0) 7808-777-339

Asia Pacific

Saxon Shirley
+65 6422-7795

América Latina

Milla Delfino
+55 11 97673-6583

Take the next step

Connect with FICO for answers to all your product and solution questions. Interested in becoming a business partner? Contact us to learn more. We look forward to hearing from you.