FICO Analytic Cloud to Enable Real-time Customer Engagement with Big Data Analytics

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FICO™ World, Miami – May 2, 2013 – FICO (NYSE: FICO), a leading predictive analytics and decision management software company, today announced that it will deliver its analytic-powered customer engagement services via the new FICO® Analytic Cloud, for creating, customizing and deploying analytic-driven applications and services. Application developers, FICO clients, and FICO partners will be able to take advantage of these services to rapidly create, execute and manage high-volume campaigns that engage customers in real-time with mass personalization across channels including brick-and-mortar, social and mobile.

The analytic-powered customer engagement services combine predictive analytics, decision optimization and Big Data with state-of-the-art interactive customer dialogue management. The services include FICO®Customer Dialogue Manager for deploying targeted marketing campaigns, and FICO®Analytic Offer Manager for making highly personalized and timely offers. Within the FICO Analytic Cloud, users can plan, execute and manage targeted campaigns that leverage other cloud services such as the FICO® Adeptra® Mobile Services Platform and FICO® Decision Management Platform and third-party CRM services.

For example, a regional retailer can take customer data it collects via its CRM system and use it to provide a service that matches customers with recommendations based on their preferences and price sensitivities. The retailer can deliver this service through a mobile application that the consumer uses while shopping.

“Customer engagement is a major driver of Big Data analytic adoption today,” said Don Peterson, vice president of customer engagement solutions at FICO. “Big Data analytics is being used to acquire new customers, build higher margins, and gain competitive advantage. By delivering our analytic-powered customer engagement services in the FICO Analytic Cloud, we are enabling businesses of all sizes to be more nimble and quickly turn their Big Data into insights, and their insights into highly targeted campaigns that enable them to engage with customers on a massive scale.”

The FICO® Analytic Cloud will spur Big Data innovation by giving application developers, business users and FICO partners around the world direct access to FICO’s best-in-class analytics and decision management tools and technology. Built on open-source technologies and leveraging the latest industry standards, the FICO Analytic Cloud is designed to support data transportability and open modeling best practices. FICO will be rolling out components, including FICO® Customer Dialogue Manager and FICO® Analytic Offer Manager, of the FICO Analytic Cloud throughout 2013. The solution will be available at

About FICO
FICO (NYSE:FICO) delivers superior predictive analytics solutions that drive smarter decisions. The company’s groundbreaking use of mathematics to predict consumer behavior has transformed entire industries and revolutionized the way risk is managed and products are marketed. FICO’s innovative solutions include the FICO® Score — the standard measure of consumer credit risk in the United States — along with industry-leading solutions for managing credit accounts, identifying and minimizing the impact of fraud, and customizing consumer offers with pinpoint accuracy. Most of the world’s top banks, as well as leading insurers, retailers, pharmaceutical companies and government agencies, rely on FICO solutions to accelerate growth, control risk, boost profits and meet regulatory and competitive demands. FICO also helps millions of individuals manage their personal credit health through

FICO: Make every decision count™.
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Statement Concerning Forward-Looking Information
Except for historical information contained herein, the statements contained in this news release that relate to FICO or its business are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the success of the Company’s Decision Management strategy and reengineering plan, the maintenance of its existing relationships and ability to create new relationships with customers and key alliance partners, its ability to continue to develop new and enhanced products and services, its ability to recruit and retain key technical and managerial personnel, competition, regulatory changes applicable to the use of consumer credit and other data, the failure to realize the anticipated benefits of any acquisitions, continuing material adverse developments in global economic conditions, and other risks described from time to time in FICO’s SEC reports, including its Annual Report on Form 10-K for the year ended September 30, 2012 and its last quarterly report on Form 10-Q for the period ended March 31, 2013. If any of these risks or uncertainties materializes, FICO’s results could differ materially from its expectations. FICO disclaims any intent or obligation to update these forward-looking statements.

FICO, Adeptra and “Make every decision count” are trademarks or registered trademarks of Fair Isaac Corporation in the United States and in other countries.

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