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September 30, 2010
MINNEAPOLIS—September 30, 2010—FICO (NYSE:FICO), the leading provider of analytics and decision management technology, today announced that it has hired Martin Beasley as a pre-sales Principal Consultant to drive the company’s growth in the EMEA retail sector. Martin will be based at the company’s European headquarters in London, and will work with retailers in Europe, the Middle East and Africa.Martin comes to FICO from SAS Software Ltd, where he spent 14 years working with leading retail clients, most recently as a Business Development Consultant and Solution Architect. Martin’s work at SAS encompassed business intelligence, forecasting, optimization and other analytic solutions.FICO’s analytic solutions for retailers include the FICO® Retail Action Manager solution, which has been adopted by leading firms such as Sam’s Club, a division of Wal-Mart Stores Inc., and Best Buy, two of the world’s biggest retailers. FICO’s retail solutions in EMEA also include credit management solutions used by many of the leading credit-granting retailers in the region.“Martin has developed a reputation as a trusted advisor for many of the biggest retailers in Europe,” said Mike Gordon, vice president and managing director for FICO in EMEA. “His leadership in this industry, combined with his impressive background in analytics, will help retailers use analytic applications to propel growth.”“While many retailers are just starting to embrace predictive analytics, most have mastered the detailed data and information systems needed and are moving to the next wave of analytics, such as price and offer optimization,” said Beasley. “Today’s economic climate is especially challenging for retailers, and they are very interested in how new analytics can help them build revenues, increase customer loyalty and manage the credit side of the equation. That’s what FICO offers, and quite frankly the company is helping clients get results with analytics that no other vendor can match.”
FICO is a trademark or registered trademark of Fair Isaac Corporation in the United States and in other countries.
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