FICO Appoints Martin Beasley to Build European Retail Business

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MINNEAPOLIS—September 30, 2010—FICO (NYSE:FICO), the leading provider of analytics and decision management technology, today announced that it has hired Martin Beasley as a pre-sales Principal Consultant to drive the company’s growth in the EMEA retail sector. Martin will be based at the company’s European headquarters in London, and will work with retailers in Europe, the Middle East and Africa.

Martin comes to FICO from SAS Software Ltd, where he spent 14 years working with leading retail clients, most recently as a Business Development Consultant and Solution Architect. Martin’s work at SAS encompassed business intelligence, forecasting, optimization and other analytic solutions.

FICO’s analytic solutions for retailers include the FICO® Retail Action Manager solution, which has been adopted by leading firms such as Sam’s Club, a division of Wal-Mart Stores Inc., and Best Buy, two of the world’s biggest retailers. FICO’s retail solutions in EMEA also include credit management solutions used by many of the leading credit-granting retailers in the region.

“Martin has developed a reputation as a trusted advisor for many of the biggest retailers in Europe,” said Mike Gordon, vice president and managing director for FICO in EMEA. “His leadership in this industry, combined with his impressive background in analytics, will help retailers use analytic applications to propel growth.”

“While many retailers are just starting to embrace predictive analytics, most have mastered the detailed data and information systems needed and are moving to the next wave of analytics, such as price and offer optimization,” said Beasley. “Today’s economic climate is especially challenging for retailers, and they are very interested in how new analytics can help them build revenues, increase customer loyalty and manage the credit side of the equation. That’s what FICO offers, and quite frankly the company is helping clients get results with analytics that no other vendor can match.”

About FICO
FICO (NYSE:FICO) transforms business by making every decision count. FICO’s Decision Management solutions combine trusted advice, world-class analytics and innovative applications to give organizations the power to automate, improve and connect decisions across their business. Clients in 80 countries work with FICO to increase customer loyalty and profitability, cut fraud losses, manage credit risk, meet regulatory and competitive demands, and rapidly build market share. FICO also helps millions of individuals manage their credit health through the website.

Statement Concerning Forward-Looking Information
Except for historical information contained herein, the statements contained in this news release that relate to FICO or its business are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the success of the Company’s Decision Management strategy and reengineering initiative, the maintenance of its existing relationships and ability to create new relationships with customers and key alliance partners, its ability to continue to develop new and enhanced products and services, its ability to recruit and retain key technical and managerial personnel, competition, regulatory changes applicable to the use of consumer credit and other data, the failure to realize the anticipated benefits of any acquisitions, continuing material adverse developments in global economic conditions, and other risks described from time to time in FICO’s SEC reports, including its Annual Report on Form 10-K for the year ended September 30, 2009 and its last quarterly report on Form 10-Q for the period ended June 30, 2010. If any of these risks or uncertainties materializes, FICO’s results could differ materially from its expectations. FICO disclaims any intent or obligation to update these forward-looking statements.

FICO is a trademark or registered trademark of Fair Isaac Corporation in the United States and in other countries.

Media contacts


Katie O’Connell
+1 510-621-9832

Europe, Middle East & Africa

Darcy Sullivan
+44 (0) 7808-777-339

Asia Pacific

Saxon Shirley
+65 6422-7795

Latin America

Marisa Arribas
+1 786 482 7231

América Latina

Milla Delfino
+55 11 97673-6583

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