Skip to main content
Close Up of Hands on Laptop

December 22, 2009

FICO Blaze Advisor Leads Business Rules Market in Innovation and Openness

December 22, 2009

MINNEAPOLIS – December 22, 2009 – FICO (NYSE: FICO), the leading provider of analytics and decision management technology, has been named a leader in the Business Rules Management Software (BRMS) market by Bloor Research in a recent report that highlighted FICO™ Blaze Advisor® for its innovation and openness.

The Bloor Research market evaluation report confirms that FICO Blaze Advisor is breaking new ground by enabling business users to automate and connect decisions quickly across organizations, giving both business users and IT greater control over every decision. Bloor’s research details how Blaze Advisor’s unique user interface and architecture allow integration with a number of industry standards right out of the box. This can dramatically shorten the time needed to automate and manage rules, an important factor in achieving competitive advantage in today’s dynamic business environments.

“FICO Blaze Advisor has been designed with business users in mind, enabling them to take control of defining business rules without involving IT,” said Simon Holloway, Process Management Practice Leader, Bloor Research. “The BRMS market in general lacks the innovation of other leading business processes, but FICO is well-advanced in the ability to deliver innovation with Blaze Advisor’s leading open delivery of data and business user-IT collaboration.”

“Without a relentless effort to continue innovating, Decision Management tends to slip back into silos, leaving businesses struggling to bridge information islands,” said David Lightfoot, vice president of product management for FICO. “We have always believed it is critical to invest heavily in research and development, which has led FICO to develop one of the industry’s fastest, most highly scalable BRMS system. Blaze Advisor is designed for business users, who want to manage their own rules and solve problems that provide high value to their business.”

The industry-leading Blaze Advisor provides businesses with a fast and flexible platform for creating and managing the business rules that drive high-volume automated decisions. The foundation of the integrated FICO Decision Management Suite, Blaze Advisor enables business users to modify business rules themselves, giving them greater flexibility and control over policies. This gives business users in finance, insurance, retail and healthcare the ability to react swiftly to changing market dynamics by altering decisioning processes in hours or minutes, rather than days or weeks.

About FICO
FICO (NYSE:FICO) transforms business by making every decision count. FICO’s Decision Management solutions combine trusted advice, world-class analytics and innovative applications to give organizations the power to automate, improve and connect decisions across their business. Clients in 80 countries work with FICO to increase customer loyalty and profitability, cut fraud losses, manage credit risk, meet regulatory and competitive demands, and rapidly build market share. FICO also helps millions of individuals manage their credit health through the www.myFICO.com website.

FICO Statement Concerning Forward-Looking Information
Except for historical information contained herein, the statements contained in this news release that relate to FICO or its business are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the success of the Company’s Decision Management strategy and reengineering initiative, the maintenance of its existing relationships and ability to create new relationships with customers and key alliance partners, its ability to continue to develop new and enhanced products and services, its ability to recruit and retain key technical and managerial personnel, competition, regulatory changes applicable to the use of consumer credit and other data, the failure to realize the anticipated benefits of any acquisitions, continuing material adverse developments in global economic conditions, and other risks described from time to time in FICO’s SEC reports, including its Annual Report on Form 10-K for the year ended September 30, 2009. If any of these risks or uncertainties materializes, FICO’s results could differ materially from its expectations. FICO disclaims any intent or obligation to update these forward-looking statements.


FICO is a trademark, and Blaze Advisor is a registered trademark, of Fair Isaac Corporation in the United States and other countries.

Newsroom Contacts

Greg Jawski
Americas

greg.jawski@porternovelli.com
+1 212-601-8248

Darcy Sullivan
Europe, Middle East & Africa

dsullivan@fico.com
+44 (0) 209-940-8719

Saxon Shirley
Asia Pacific

saxonshirley@fico.com
+65 6422-7795

Marisa Arribas
Latin America

marisaarribas@fico.com
+1 786 482 7231

Milla Delfino
América Latina

milladelfino@fico.com
+55 11 97673-6583