FICO CEO Mark Greene and PNC EVP Gordon Cameron Will Discuss Revitalizing Banking Growth in Free Webinar

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MINNEAPOLIS – September 29, 2011 – FICO (NYSE: FICO), the leading provider of analytics and decision management technology, has announced that on October 7 it will offer a free preview webinar of one of the keynote sessions to be held at FICO World 2011, the leading international conference on analytic strategies in financial services. The webinar will feature FICO CEO Mark Greene in conversation with PNC executive Gordon Cameron on “Revitalizing Growth in the Reset Economy,” covering new ways that banks are using analytics and decision technology to drive profitable growth and solve pressing organization and industry problems.


Gordon Cameron, EVP, Credit Executive of PNC Bank
Mark Greene, CEO of FICO


Friday, October 7, 2011; 2 – 3 p.m. ET


There is no cost to attend this webinar. To register, please click here or visit, select this event and complete the registration form.


“FICO World Preview: Revitalizing Growth in the Reset Economy”
This webinar will discuss how banks are re-inventing business models and strategies to drive profitable growth in the face of a fragile economy and ongoing regulatory reform. Leading banks are paving the way by effectively using analytics to understand rapidly shifting consumer needs and deliver more compelling offers. They also are: deploying decision technology to consume new sources of data; integrating strategies across marketing, risk, products and channels for more consistent customer experiences; and building frameworks for decision simulation and rapid-cycle learning that support continuous learning and performance improvement.

Gordon Cameron’s FICO World keynote session is scheduled for Friday, November 4 at 8:30 a.m. ET.


FICO World 2011, the company’s 34th corporate conference, will take place at the Sheraton Hotel and Towers in New York City from November 1-4, 2011. Under the theme “Game Changers: New Strategies for Profitable Growth,” attendees will hear first-hand from industry leaders, peers and analytics experts about innovative approaches to uncover new revenue sources, balance risk and opportunity, adapt to new consumer behaviors and stay ahead of fraud schemes. Unlike conferences that focus just on research results or product pitches, FICO World offers real insights into how businesses are using the latest in predictive analytics to manage risk, fight fraud and power up profits. Sponsors include First American Core Logic, CPqD, Bull, Equifax, The Five Star Institute, NIIT Technologies, Adeptra, Mattersight, FIS and TSYS. Prospective attendees can find complete information and register online at

About FICO
FICO (NYSE:FICO) delivers superior predictive analytics solutions that drive smarter decisions. The company’s groundbreaking use of mathematics to predict consumer behavior has transformed entire industries and revolutionized the way risk is managed and products are marketed. FICO’s innovative solutions include the FICO® Score — the standard measure of consumer credit risk in the United States — along with industry-leading solutions for managing credit accounts, identifying and minimizing the impact of fraud, and customizing consumer offers with pinpoint accuracy. Most of the world’s top banks, as well as leading insurers, retailers, pharmaceutical companies and government agencies, rely on FICO solutions to accelerate growth, control risk, boost profits and meet regulatory and competitive demands. FICO also helps millions of individuals manage their personal credit health through FICO: Make every decision count™.

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