FICO Introduces Analytic Cloud to Accelerate Big Data Innovation and Value Worldwide

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FICO™ World, Miami – May 2, 2013 –FICO (NYSE: FICO), a leading predictive analytics and decision management software company, today unveiled the FICO® Analytic Cloud, for creating, customizing and deploying powerful analytic-driven applications and services. The FICO Analytic Cloud will spur Big Data innovation by giving application developers, business users and FICO partners around the world one-stop access to FICO’s best-in-class analytics and decision management tools and technology, including SaaS (software as a service) applications for social and mobile customer engagement, targeted marketing campaigns and offers, delinquent account management and instant credit decisioning. The FICO Analytic Cloud will include an analytics and decision management community for sharing and collaborating.

The FICO Analytic Cloud will provide platform-as-a-service access to the new FICO® Decision Management Platform, which includes FICO’s award-winning and market-leading software for business rules management, predictive analytics, data and text mining, optimization, visualization and reporting. Delivered in the cloud or on-premise, the FICO Decision Management Platform helps close the gap between data and decision making by enabling organizations to create powerful decision services that analyze customer behavior, target decisions to individuals and determine the best possible action in real-time. Regardless of industry, business size or location, the FICO Decision Management Platform will make it easier, faster and cheaper to execute business decisions based on customer insight and rapidly changing market and business conditions.

FICO will also deliver SaaS applications in the FICO Analytic Cloud which will enable businesses to manage social and mobile customer interactions through the FICO® Adeptra® Mobile Services platform, target campaigns through FICO®Customer Dialogue Manager, extend highly personalized and relevant offers through FICO® Analytic Offer Manager, place and manage delinquent accounts through the FICO® PlacementPlus® service, and make instant credit decisions through the FICO® LiquidCredit® service. Throughout 2013, FICO plans to make even more of its best-in-class applications available as a service in the FICO Analytic Cloud, in addition to providing access to relevant third-party analytic services through an analytic marketplace.

“With the FICO Analytic Cloud, we’re removing the barriers for gaining quick time to value from Big Data,” said Stuart Wells, chief technology officer at FICO, who unveiled the FICO Analytic Cloud in his keynote address at FICO™ World 2013 in Miami. “Now, our customers, partners and developers have a single place where they can rapidly consume, contribute and collaborate on innovations large and small. We believe this collection of innovations will change the world, sparking a renaissance of new solutions to problems that were previously thought to be unsolvable.”

“The need for cloud services is being accelerated by new mobile devices, wireless networks, Big Data analytics and social networking, and the services are evolving into the industry's third major platform for long-term growth,” said Al Hilwa, program director, Application Development Software at IDC. "This third platform promises to radically expand the users and uses of information technology, leading to a wide range of intelligent industry solutions, and to greater demand for powerful analytic and decision management services in the cloud.”

Built on open-source technologies and leveraging the latest industry standards, the FICO® Analytic Cloud is designed to support data transportability and open modeling best practices. FICO will be rolling out components of the FICO Analytic Cloud throughout 2013. The FICO Analytic Cloud will be available at

About FICO
FICO (NYSE:FICO) delivers superior predictive analytics solutions that drive smarter decisions. The company’s groundbreaking use of mathematics to predict consumer behavior has transformed entire industries and revolutionized the way risk is managed and products are marketed. FICO’s innovative solutions include the FICO® Score — the standard measure of consumer credit risk in the United States — along with industry-leading solutions for managing credit accounts, identifying and minimizing the impact of fraud, and customizing consumer offers with pinpoint accuracy. Most of the world’s top banks, as well as leading insurers, retailers, pharmaceutical companies and government agencies, rely on FICO solutions to accelerate growth, control risk, boost profits and meet regulatory and competitive demands. FICO also helps millions of individuals manage their personal credit health through

FICO: Make every decision count™.
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Statement Concerning Forward-Looking Information
Except for historical information contained herein, the statements contained in this news release that relate to FICO or its business are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the success of the Company’s Decision Management strategy and reengineering plan, the maintenance of its existing relationships and ability to create new relationships with customers and key alliance partners, its ability to continue to develop new and enhanced products and services, its ability to recruit and retain key technical and managerial personnel, competition, regulatory changes applicable to the use of consumer credit and other data, the failure to realize the anticipated benefits of any acquisitions, continuing material adverse developments in global economic conditions, and other risks described from time to time in FICO’s SEC reports, including its Annual Report on Form 10-K for the year ended September 30, 2012 and its last quarterly report on Form 10-Q for the period ended March 31, 2013. If any of these risks or uncertainties materializes, FICO’s results could differ materially from its expectations. FICO disclaims any intent or obligation to update these forward-looking statements.

FICO, Adeptra, PlacementPlus, LiquidCredit and “Make every decision count” are trademarks or registered trademarks of Fair Isaac Corporation in the United States and in other countries.

Media contacts


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