FICO’s Online Consumer Community Wins Prestigious Social Media Award

MINNEAPOLIS—October 28, 2009—FICO (NYSE:FICO), the leading provider of analytics and decision management technology, today announced that its myFICO^® online community has received a 2009 Forrester Groundswell Award for excellence in achieving business goals through social networks. Established by Forrester Research, Inc. (Nasdaq: FORR), the Forrester Groundswell Awards recognize achievement in 13 categories of customer interaction via social applications. FICO won its award in the Business-to-Consumer (B2C) Support category.

myFICO is FICO’s consumer division, offering people access to the same FICO^® scores that lenders use as well as informative products to help consumers monitor their credit and protect their financial health. The FICO Forums were launched in 2007 as an alternative customer support channel, designed to leverage the passion, knowledge and experience of myFICO’s customer network. It provides a forum where consumers can post questions, find answers and share experiences with credit scoring, usage, reporting and monitoring.

The FICO Forums now have more than 300,000 registered members, with some 10,000 new users, 20,000 posts and 400,000 searches each month. FICO credits the online community with a significant drop in call volume and length at its customer support center, as more and more customers seek answers and support from other customers. Since establishing the FICO Forums, the company has also experienced an increase in sales of its consumer products and services attributable to community membership.

“Every year the quality of business social applications goes up, and marketers become more sophisticated,” said Josh Bernoff, senior vice president, Idea Development at Forrester and coauthor of Groundswell. “This year’s winners stood out in a very competitive field; all of them demonstrate not just creative use of social technologies, but impressive, measurable results.”

“The FICO Forums have become a thriving meeting ground for people who are passionate, worried or curious about all things credit,” said Shon Dellinger, vice president for consumer scoring at FICO. “It’s the go-to destination for anyone considering a credit decision, and a major competitive differentiator for FICO. By enabling a free and open exchange of information, the myFICO Forums help enhance loyalty and attract new customers.”

“Such strong consumer engagement in our FICO Forums exemplifies the good progress made over the years in our quest to increase consumers’ understanding of the credit score lenders use most,” said Robert Duque-Ribeiro, vice president and general manager of Global Scoring for FICO. “Helping consumers to better understand their FICO score in turn helps make the conversations between financial services institutions and their customers all the more fluent.”

FICO accepted the Forrester Groundswell Award at the Forrester Consumer Forum in Chicago on October 27, 2009.

About FICO
FICO (NYSE:FICO) transforms business by making every decision count. FICO’s Decision Management solutions combine trusted advice, world-class analytics and innovative applications to give organizations the power to automate, improve and connect decisions across their business. Clients in 80 countries work with FICO to increase customer loyalty and profitability, cut fraud losses, manage credit risk, meet regulatory and competitive demands, and rapidly build market share. FICO also helps millions of individuals manage their credit health through the www.myFICO.com website.

Statement Concerning Forward-Looking Information
Except for historical information contained herein, the statements contained in this news release that relate to FICO or its business are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the success of the company’s Decision Management strategy and reengineering plan, the maintenance of its existing relationships and ability to create new relationships with customers and key alliance partners, its ability to continue to develop new and enhanced products and services, its ability to recruit and retain key technical and managerial personnel, competition, regulatory changes applicable to the use of consumer credit and other data, the failure to realize the anticipated benefits of any acquisitions, continuing material adverse developments in global economic conditions, and other risks described from time to time in FICO’s SEC reports, including its Annual Report on Form 10-K for the year ended September 30, 2008, and its last quarterly report on Form 10-Q for the period ended June 30, 2009. If any of these risks or uncertainties materializes, FICO’s results could differ materially from its expectations. FICO disclaims any intent or obligation to update these forward-looking statements.
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