FICO survey shows that 37% of Brazilians gave up an online shopping because they forget their password

Consumers habits to remember passwords and adherence to new authentication technologies, such as biometrics, are analyzed by the world's leading company in predictive analytics software

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Fraud Protection & Compliance

Sao Paulo, June 26, 2020 —

E-commerce had a great growth during the coronavirus pandemic, as many commercial establishments were closed. To make online purchases, each e-commerce requires the user to create a password, and this ends up being a barrier that prevents many sales: according to a study by FICO, the world leader in predictive analytics software, 37% of Brazilian consumers gave up on purchasing any product over the internet because they forgot their password.


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