First Data Implements Fair Isaac Decision Management Technology
First Data requires flexible and precise decision management solutions to maintain leading-edge risk management and marketing strategies, and utilizes advanced data mining and scoring techniques to develop predictive models. To bring optimized strategies to action, the company uses the Blaze Advisor system to implement strategy models and scorecards rapidly across a variety of information systems and customer channels. First Data can easily add additional scoring models, such as those developed with Fair Isaac Model Builder, which allows the company to deploy customized and finely segmented customer management strategies.
"Blaze Advisor allows us to implement newly developed business and risk management strategies with a decision engine that was built for high-volume processing environments," said Giancarlo Marchesi, senior vice president of Global Decision Management at First Data. "This innovative technology better enables First Data to attract and retain merchants, enhance service and manage risk - thereby adding value to its merchant revenue sharing alliance relationships."
"Flexibility, agility and speed of implementation continue to be critical to any decision management platform," said Mark Layden, general manager and vice president of Enterprise Decision Management Software at Fair Isaac. "First Data's compressed timeframes and high-volume transactions demonstrate the strong results that thousands of companies that rely on Fair Isaac decision management technologies have come to expect."
Blaze Advisor system is part of Fair Isaac's software and solutions for Enterprise Decision Management, which combines data analytics, modeling and policy-level control to let companies define and manage their automated business systems for improved efficiency and greater profitability.
About First Data
First Data Corp. (NYSE: FDC) is a leading provider of electronic commerce and payment solutions for businesses and consumers worldwide. Serving 4.6 million merchant locations, 1,600 card issuers and millions of consumers, First Data powers the global economy by making it easy, fast and secure for people and businesses around the world to buy goods and services using virtually any form of payment. The company's portfolio of services and solutions includes credit, debit, private-label, gift and other prepaid card issuing and merchant transaction processing services; money transfer services; money orders; fraud protection and authentication solutions; check guarantee and verification services through TeleCheck; as well as Internet commerce and mobile solutions. Western Union, Vigo and Orlandi Valuta together make up one of the world's largest money transfer networks with approximately 274,000 Agent locations in more than 200 countries and territories. The company's STAR Network offers PIN-secured debit acceptance at 1.9 million ATM and retail locations. For more information, visit www.firstdata.com.
About Fair Isaac
Fair Isaac (NYSE:FIC) makes decisions smarter. The company's solutions and technologies for Enterprise Decision Management give businesses the power to automate more processes, and apply more intelligence to every customer interaction. Through increasing the precision, consistency and agility of their decisions, Fair Isaac clients worldwide increase sales, build customer value, cut fraud losses, manage credit risk, reduce operational costs, meet changing compliance demands and enter new markets more profitably. Founded in 1956, Fair Isaac powers hundreds of billions of decisions per year in financial services, insurance, telecommunications, retail, consumer branded goods, healthcare and the public sector. Fair Isaac also helps millions of individuals manage their credit health through the www.myfico.com website.
Statement Concerning Forward-Looking Information
Except for historical information contained herein, the statements contained in this press release that relate to Fair Isaac, including statements regarding its Blaze Advisor rules management product offering and the benefits to be derived from this offering, are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including any unforeseen technical difficulties related to the implementation, use and functionality of the offering, the risks that customers will not perceive material benefits from the offering, failure of the products to deliver the expected results, the possibility of errors or defects in the offering, regulatory changes applicable to the use of consumer credit and other data, and other risks described from time to time in Fair Isaac's SEC reports, including its Annual Report on Form 10-K for the year ended September 30, 2005, and its quarterly report on Form 10-Q for the period ended March 31, 2006. Forward-looking statements should be considered with caution. If any of these risks or uncertainties materializes or any of these assumptions proves incorrect, Fair Isaac's results could differ materially from Fair Isaac's expectations in these statements. Fair Isaac disclaims any intent or obligation to update these forward-looking statements.
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