Centralized Decisioning Blueprint

Make better decisions across the customer lifecycle.

Centralized Decisioning Overview

Companies face intensifying pressure to improve the customer experience.

Rising customer expectations, competitor innovation and increasing regulatory requirements are motivating companies to unify customer engagement and improve coordination between today’s siloed business units.

As organizations move to connect decisions between customer lifecycle channels—such as acquisition, origination, customer management, collection and fraud—and apply advanced analytics (ML/AI) to more data from more sources, they are confronting core functional gaps. The FICO Platform, also known as the FICO® Decision Management Platform, provides foundational capabilities that address these gaps to connect and centralize customer engagements. The open platform breaks down silos of standalone applications, solutions and data by connecting data management, rules, strategies, predictive analytics and optimization throughout the decision lifecycle, making them available to multiple applications and services.

Centralized Decisioning results in a faster time to market, consistent customer engagement at a greater scale, and better strategies. It provides a 360-degree view of customer data and customer interaction logic, allowing companies to fully view and understand their relationship with customers. Most importantly, it empowers companies to deliver a unified and harmonized experience to their customers, which improves cross-selling, revenue, profitability and customer satisfaction.

Accomplishing this requires more than just a common execution platform or technology standard; it requires a rich set of capabilities that enable the business to manage, measure, understand and improve outcomes. Culminated from thousands of customer engagements and hundreds of technology patents, the FICO Platform enables the cohesive adoption of Centralized Decisioning.

The FICO Platform enables companies to incrementally deploy solutions that use shared resources, including data, decision and analytic assets, governance, outcome simulations, reporting and KPIs. It allows companies to centralize decisioning, analytics and optimization in a single area for both development and execution.

The FICO Platform processes and prepares customer-level data from any source as it arrives and makes it available for decisions throughout the enterprise. A centralized analytic data repository provides a single, clear and explainable view of analytics and decision strategies at the customer level, across the entire lifecycle. Accessed by services and applications — including marketing, credit originations, customer management, fraud, collections and more — it enables real-time processing using a true 360-degree view of customer data and engagement. The Platform can assemble assets for a single solution or connect to multiple solutions for exposure calculations from subject matter experts, regardless of the solution area of focus.

The Platform utilizes traditional analytic models, scorecards and decision trees through to advanced analytics, such as ML and explainable artificial intelligence (XAI), and optimization for centralized decisioning. It supports multiple engines, including batch and real-time, and enables you to make decisions that are instantly executable, easily scalable and seamlessly upgradeable. By providing a single decision management system, organizations can update, implement and deploy across all systems within minutes instead of days.

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African Bank Case Study

The FICO Platform’s decision rules management solution is powered by the market-leading FICO^® Blaze Advisor^® decision rules management system. It empowers business users to create, maintain and control decision rules, policies and procedures throughout their operational systems without programming or specialized development packages. This allows organizations to manage policies and strategies with an intuitive HTML interface and define rules in ways that suit the user — graphical rule editing, Decision Modeling Notation (DMN), or FICO’s English-like Structured Rule Language (SRL).

The Platform includes centralized, highly scalable repositories for the management of decision assets that provide a clear view of decision strategies and rules. Users can version and manage their decision assets across projects, applications and solutions. This enables centralized decision authoring and execution. Companies can deploy and execute rules using the Platform’s execution services or download and execute rules on their own server.

The Platform’s decision rule capabilities are best-in-class and are proven in the most demanding, critical, high-volume and complex production environments.

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The Platform’s configurable and automated workflow capabilities allow companies to orchestrate authoring and deployment of decision components, including data, analytics, rules, optimization, visualization and execution, across departments, functions, time and customer lifecycle stages. FICO provides pre-configured packages for customer lifecycle applications, such as Originations and Customer Management, as well as a full suite of capabilities to rapidly build solutions from the ground up. This enables development and execution of high performance, centralized decision strategies.

The FICO Platform automatically packages, promotes, and manages executable solutions in real time, removing the need for IT support and empowering the business stakeholder with end-to-end control.

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The FICO Platform extends beyond a single decision solution, providing organizations with the ability to quickly deploy and manage any analytic and decisioning need across the organization. As the volume of decision assets grows, so will the need to govern and monitor those assets to ensure they are performing as expected and that suitable documentation and reporting can be created to substantiate to either a regulator or business leader that expected outcomes are indeed being delivered.

The FICO Platform manages all decision assets and analytic models across the entire lifecycle, providing a single pane of glass to manage risk. It minimizes compliance risk with streamlined validation reporting, consistent workflow processes, automated approval capture and accurate audit trails. It enhances performance of all decision components, including analytics, through faster identification of degradation and alerts and visualization that help prioritize and speed model updates. It allows organizations to deploy models into production faster regardless of vendor/language (SAS, SPSS, R, Python and others).

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The FICO Platform connects data and analytics components within one powerful system. It provides the ability to share data across the entire platform and deliver a comprehensive, centralized decisioning experience from requirements to complete, market-ready execution, including authentication, authorization, storage access, system monitoring and high availability. Its execution services are scalable and include request-response, batch and streaming decision execution.

The Platform is available as a highly resilient cloud offering, but understanding that alternative execution options are required, the FICO Platform affords a variety of options ranging from real-time streaming through Spark batch and web services. With an extensive set of proven deployment options the FICO Platform offers the broadest set of alternatives.

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