Home  /  FICO Platform  /  Insights

FICO® Platform – Insight Capabilities

Outsmart your competitors, create better customer journeys, respond faster to opportunities, and build a responsible learning culture.

Man looking at a paper airplane
80% of AI leaders are struggling to establish responsible AI guidelines

Operationalize analytics: easy to say — hard to do

It’s time to elevate your data. What stories is it trying to tell you about your customers and business? FICO® Platform helps your business analysts, data scientists, and operational researchers differentiate every decision by harvesting more information from your data. Take advantage of flexible model architectures, time-series data, link analysis, and world-class solvers to optimize even the most complex problems.
Woman with binoculars
Hyper-personalize every interaction with transaction analytics and enterprise feature sets that drastically improve the tailored, digital, cross-channel experiences you offer your customers.
What It Is

Applied Intelligence = Human Intelligence + Ethical / Explainable / Efficient AI"

FICO Platform's Insights Capabilities derive differentiating intelligence from data, deliver hyper-personalized customer experiences, and drive meaningful (and measurable) business results:

  • Better risk predictions to drive revenue and reduce fraud.
  • Improved operational efficiency and collaboration across teams.
  • More engaged, satisfied customers with fewer complaints.
  • Higher customer retention and less churn.
  • Achieve trustworthy AI

    Operationalize the latest AI and ML techniques through explainable models that detect bias and ensure fairness.
  • Bridge silos

    Share and reuse valuable assets from feature sets to transaction profiles, and from analytic models to standard calculations. By making assets discoverable, easy to clone and reuse, as well as fully traceable, you can improve consistency and productivity with full dependency management, so the impact of every change is 100% understood, 100% of the time.
  • Align datasets

    Bring sanity to the model development lifecycle and prove compliance with datasets that are fully aligned, annotated, and auditable between training and production.
  • Spark business innovation

    Empower the business to lead the innovation process. Organize your digital value chain around business users — from data science to DevSecOps. Unlock the flow of collaboration from the boardroom to the operations engine room.
  • Win with industry-leading patented transaction analytics

    Uplift your AI and ML wheelhouse with the industry’s lowest latency, highest precision event processing. Respond in-moment and in-situ to an extensible portfolio of customer events to differentiate your business.


Rapidly solve customer challenges across the enterprise with composable capabilities.

Analytics & ML

Leverage our patented AI techniques to develop your advanced analytics and train your ML models to deeply understand and predict customer behavior.

Feature Generation & Profiling

Calculate and serve derived data attributes to more processes, more analytics, and more decisions to maximize value across your organization.

Link Analysis

Use link analysis to find networks of association across data stores.


Unleash the power of mathematical optimization — use high-performance solvers to model business problems and calculate the best possible decision to maximize your desired outcomes.
Case Study

Major wireless telecommunications in the United States

How a major telco uses machine learning to build marketing response models
Read more
    woman using a tablet and phone


    Learn what’s happening in the world of advanced analytics and data-driven decision management with the latest news, updates, and ideas from the FICO Newsroom.
    Learn more
    Face mask Covid-19

    New Report from Corinium and FICO Signals Increased Demand for Artificial Intelligence in the Age of COVID-19

    Read More
    Man drawing a lightbulb with a marker

    FICO Granted Eleven New Patents in Fraud, AI/ML, and Digital Decisioning

    Read More

    From the Blog


    Start making better decisions with AI today

    Get better decisions, insights, and results, free of bias. Request a demo or speak to an expert today to learn how responsible AI can revolutionize your business. We want to hear from you.
    Contact us
    Woman looking at phone