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FICO® Analytic Offer Manager uses predictive analytics to develop highly-personalized marketing offers based on an individual's engagement. The resulting offers match closely a prospect's purchasing behavior while supporting business objectives.
True 1-to-1 Marketing
FICO® Analytic Offer Manager empowers leading grocers and retailers to deliver high-scale personalized offers. FICO analytics score thousands of potential offers across millions of loyalty program customers, on a weekly basis, to determine the best offers to increase engagement and revenue over the long-term.
Getting Your Timing Right
Using sophisticated time-to-event scorecard models, FICO® Analytic Offer Manager can predict with a high degree of accuracy when a customer is likely to be receptive to a particular offer. By promoting offers at the rime the customer is more likely to buy, consumers get a more personalized experience leading to repeat sales, long-term loyalty and higher lifetime value.
Continual Performance Improvement
FICO® Analytic Offer Manager allows customers to test, learn and refine. As more data and insights are collected from customer transactions and responses to offers, you can continually sharpen your models and strategies to driver better and better performance.
At FICO, we know from experience that analytically-driven adjustments to the ways issuers acquire, approve and manage credit cards can have a profound impact on issuers’ bottom lines.
This webinar discusses the typical onboard...
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At large financial institutions around the world, the very nature of enterprise IT is changing. Budgets and staff are shrinking while compliance requirements rise, siphoning away headcount. The IT resources that remain must be focused on p...
Learn a framework to measure the maturity level of your organization’s capabilities in delivering a quality customer experience. Come away with an actionable toolset and the ability to measure your own organization’s maturity, plus ideas a...