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FICO® Analytic Offer Manager uses predictive analytics to develop highly-personalized marketing offers based on an individual's engagement. The resulting offers match closely a prospect's purchasing behavior while supporting business objectives.
True 1-to-1 Marketing
FICO® Analytic Offer Manager empowers leading grocers and retailers to deliver high-scale personalized offers. FICO analytics score thousands of potential offers across millions of loyalty program customers, on a weekly basis, to determine the best offers to increase engagement and revenue over the long-term.
Getting Your Timing Right
Using sophisticated time-to-event scorecard models, FICO® Analytic Offer Manager can predict with a high degree of accuracy when a customer is likely to be receptive to a particular offer. By promoting offers at the rime the customer is more likely to buy, consumers get a more personalized experience leading to repeat sales, long-term loyalty and higher lifetime value.
Continual Performance Improvement
FICO® Analytic Offer Manager allows customers to test, learn and refine. As more data and insights are collected from customer transactions and responses to offers, you can continually sharpen your models and strategies to driver better and better performance.
At FICO, we know from experience that analytically-driven adjustments to the ways issuers acquire, approve and manage credit cards can have a profound impact on issuers’ bottom lines.
This webinar discusses the typical onboard...
To make the most of those small windows of time when a prospective customer’s attention turns your way, you need to make better onboarding decisions faster. Then carry the momentum forward into servicing the account with valuebuilding enga...
FICO® Analytic Offer Manager enables companies to meet each customer's individual needs more effectively—and in doing so, improve their own bottom lines. It predicts not only what type of offer each customer is likely to respond to, but al...
How do you launch a loyalty program in a saturated market during one of the worst years for grocery sales in decades…and rocket to success? A top Canadian grocer’s loyalty program uses sophisticated analytics to identify—from 380 billion+ ...