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FICO® Analytic Offer Manager uses predictive analytics to develop highly-personalized marketing offers based on an individual's engagement. The resulting offers match closely a prospect's purchasing behavior while supporting business objectives.
True 1-to-1 Marketing
FICO® Analytic Offer Manager empowers leading grocers and retailers to deliver high-scale personalized offers. FICO analytics score thousands of potential offers across millions of loyalty program customers, on a weekly basis, to determine the best offers to increase engagement and revenue over the long-term.
Getting Your Timing Right
Using sophisticated time-to-event scorecard models, FICO® Analytic Offer Manager can predict with a high degree of accuracy when a customer is likely to be receptive to a particular offer. By promoting offers at the rime the customer is more likely to buy, consumers get a more personalized experience leading to repeat sales, long-term loyalty and higher lifetime value.
Continual Performance Improvement
FICO® Analytic Offer Manager allows customers to test, learn and refine. As more data and insights are collected from customer transactions and responses to offers, you can continually sharpen your models and strategies to driver better and better performance.
90% of purchase decisions in banking are based on shopping or research processes, and not on prior relationships. While bank marketers might wish otherwise, the reality is that consumers’ interest in their products exists almost entirely i...
90% of consumers’ financial services purchase decisions are based on shopping or research processes, and not on prior relationships. While bank marketers might wish otherwise, the reality is that consumers’ interest in their products exist...
You won’t get much argument from financial marketers if you claim that marketing is changing—although you might get some pushback if you assert that traditional methods are dead. So-called “traditional” approaches to marketing—outbound approaches like direct mail and mass media advertising—get rapped for being intrusive or interruptive and for declining effectiveness. In contrast, SEOPressor calls inbound marketing (which includes tactics like content marketing and social media) the “new” marketing because it’s … well, because it’s not the old marketing.
At FICO, we know from experience that analytically-driven adjustments to the ways issuers acquire, approve and manage credit cards can have a profound impact on issuers’ bottom lines. This webinar discusses the typical onboard...