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FICO® Customer Analytics

Use your customer data to get a competitive advantage by applying analytics and gaining actionable insights.


Customer analytics count — because your actions speak louder than your words.


report ethics are critical for success.


agree AI improves customer engagement.


have a unified approach for customer AI projects
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Leverage FICO® Customer Analytics for a competitive advantage

Every customer expects smart, seamless, and personalized experiences. But why rely on guesswork when you can enjoy certainty? 

FICO Customer Analytics helps you win and retain a greater share of a hugely competitive market with timely, well-informed, and comprehensive insight on every action. Inspire loyalty with winning customer experiences. 

About FICO Customer Analytics

Organizations today need to operationalize advanced analytics and machine learning to deliver on their customer promise of seamless and personalized experiences that consistently deliver optimal business outcomes and customer experiences. If they don't, they get left behind. 

Success hinges on a transparent, trustworthy, and predictable analytics that consistently wins customers’ trust. A platform approach enables you to leverage your customer data and combine a mass of data science and business innovation teams to empower your business with a comprehensive, 360-degree customer view. 

It’s all underpinned by the latest in explainable predictive science, so you can radically improve customer engagement to win and retain a greater market share. 

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With more than 60 years’ innovation and pioneering work in predictive analytics, machine learning, and artificial intelligence, FICO® Platform provides a complete, end-to-end set of composable capabilities that empower you to uniquely address a vast spectrum of use cases — right across the customer lifecycle.  

It’s the unique combination of Data, Insights, Actions, and Outcomes that delivers a differentiated approach to AI decisioning — at speed and at scale. It enables you to analyze your data with confidence and achieve a competitive advantage you’d experience with a fully custom approach — where your unique know-how and intelligence are kept secret — while lowering your costs and speeding up the time to market.  

Why rely on guesswork when you can enjoy certainty?

Plug into a complete and strategic solution for machine learning-powered decision management that covers everything you need, from customer insights to predictive analytics, strategy generation, agile experimentation, simulation, and real-time customer engagement at scale. Here’s just a handful of our key capabilities.

Customer Data Orchestration

Connect multiple data sources, generate dynamic profiles, personalize customer segments, and gain a 360-degree understanding of the customer.

Predictive Analytics with xAI

Leverage the latest machine learning techniques to predict consumer behavior in a trustworthy, responsible way with explainable artificial intelligence (xAI).

Simulation and Optimization

Empower the business team to experiment with new strategies and model business impact while mathematically optimizing competing priorities and resources.

Best Next Action and Loyalty

Model customer lifetime value and provide contextual insights and actions that maximize business outcomes and customer engagement.

Operationalized Analytics

Accelerate your rate of iterative customer learning with a closed loop model development and production execution environment.

Related industries

With 60+ years of pioneering work in predictive analytics and artificial intelligence, FICO powers industries across the world with the most advanced science available.


Create personalized, delightful customer experiences to build long-term, profitable relationships — all powered by AI/ML analytics and decisioning.

Collection Agencies

Reach more  customers with fewer agents with digital , customer-centric debt collection strategies.

Energy and Utilities

Solve difficult challenges and create new opportunities.


Healthcare insurance automation that drives smarter, faster, and more insightful decisions and benefits for patients, providers, and payers.


Insurance automation that drives smarter, faster, more profitable policyholder strategies and decisions


Create more value and higher efficiency by optimizing your manufacturing operations.

Retail and E-commerce

Meet the needs of the “always on” customer by optimizing the retail customer journey.

Telecommunications, Media and Entertainment

The telecommunications sector is continually evolving, transforming, and growing at unprecedented speed to meet rising consumer demand for ever-more services in our increasingly connected world.


Drive business growth and customer satisfaction with industry-leading analytic insights.

Why lose business to your competitors?

Speak to an Expert to learn how FICO can help you analyze, segment, and action your customer data with confidence.

Request a Demo

After we learn about your unique needs, we’ll organize a customized demo.

Join the FICO Community

As a customer, you’ll be part of global network of fellow innovators.

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