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Quickly react to market trends
As markets change and new opportunities emerge, build and launch on-demand, automatically recurring or event-triggered campaigns based on hundreds of event types.
Focus on what matters
With real-time dashboard reporting, monitor and fine-tune campaigns, ramping up what’s working and abandoning what isn’t.
As new channels develop, the open architecture of Customer Dialogue Manager helps to easily integrate them into your existing marketing efforts.
Intuitive interface makes building campaigns and workflows simple.
Cloud delivery avoids capital expense and complex IT implementation.
High-performance marketing database provides a single, extensive view of each customer.
Straight-forward reports show what’s working — and what’s not.
Open architecture easily integrates with legacy systems, new channels and more.
Tools that test and refine to continually improve campaign performance.
The proliferation of marketing channels, digital and traditional, poses a twofold challenge for marketers: how to integrate and effectively apply vast amounts of customer data coming through multiple channels, and how to engage customers p...
Most interactions with today’s customers happen quickly. The opportunity to solve a problem, satisfy a need and exceed expectations exists at a given point in time. What happens reverberates forward: it may set events in mot...
Do this better, and you’ll do everything better. Today, data-driven insights inform just about everything you do with, for and about customers. If you can extract and put these insights to use faster, that’s an all-around performance enhan...
Understanding the New Complexity in Pharmaceutical Marketing
The traditional marketing pathways to health care providers and consumers are radically changing with the growth of digital technology and internet-based communicati...